MA*RS or Amoebamars (full name) is a japanese brand created around 1990. At the beginning MA*RS was a gyaru brand and more precisely an agejo fashion brand.
« Agejo (age嬢), short for « Ageha Lady », is a sub-style of Gyaru inspired by Ageha magazine. It is generally worn by, but is not exclusively limited to a hostess » – The gyaru wiki


They was known for their specific patterns which are really different than what you can find in other brands. Color are often dark pink,white and black.
Since few years MA*RS style is more Ryosangata and Jirai Kei.
Depuis quelques années, la marque a changé et propose maintenant des vêtements de style jirai-kei et ryosangata.
Even if only MA*RS main brand and her sister brand Princess Melody still existed, it had several sister brands around 2010:
- Sugargloss – for agejo style (sometime agejo clothes are tagged MA*RS or sugargloss)
- Real MA*RS – for Rokku and Tsuyome style
- Princess Melody – for hime or himekaji style

J’essaye de retrouver les noms des principales modèles de la marque mise à part:
- Himena (Princess Melody)
Le logo de la marque a lui aussi changé.

Liens
- Shop en ligne:
- Instagram:
- Facebook : MARS.japan
- Tiktok :
- Youtube: @marsofficialyoutube
- Twitter:
